CA RETAIL DEVELOPMENT WORKSHOP
Brought to you by CALED and the Buxton Company

August 16, 2007 in Fresno, CA

General Information
Retail Summit Agenda
Registration and Hotel Information

Thank you to our hosts & sponsors:

The City of Fresno for hosting the training and the reception on August 15th from 5:30-6:30 pm.

EVENT DESCRIPTION

If retail development is part of your economic development strategy or it will be soon, this is the training for you. Retail Development is a hot topic for municipal leaders, and the reasons are apparent. Retail increases sales and property tax revenues and adds permanent jobs.

CALED and Buxton have joined forces to help you effectively increase your tax base through retail development as an economic development strategy. This intense one-day training gives you the hands-on-tools, techniques, and know-how to effectively market your community to attract and select locations, and California community leaders will share their best practices and how to put them into actions that grow your retail sector.

You Will Take Home:

• Retail development trends and marketing tactics that can effect your city
• An understanding of data needed by retailers to locate in your city
• Essential steps for site assembly and preparation
• Tips and techniques for development in Downtowns and Underserved Areas
• Marketing techniques for tight budgets –- getting on the radar screen
• The pros and cons of incentives
• Secrets to successful retail development presented by practicing economic development professionals

Reception hosted by the City of Fresno: August 15th from 5:30 - 6:30 p.m. at the Radisson Hotel.

FEES

$245 for Members; $275 for Non-Members
Save $50 per registration if 3 or more people from your organization attend.

RETAIL DEVELOPMENT WORKSHOP AGENDA (subject to change)

August 15, 2007
Reception hosted by the City of Fresno from 5:30 - 6:30 p.m. at the Radisson Hotel.

August 16, 2007

8:00 - 8:30 AM

Registration

8:30 - 8:40 AM
Welcome & Session Introduction: Wayne Schell, President & CEO, CALED

8:40 - 9:00 AM
Retail Overview & Trends: Amy Wetzel, Vice President, CommunityID, Buxton

9:00 - 9:30 AM
Retailer's Perspective: Lewis Jackson, Islands Restaurant Group

9:30 -9:45 AM Break

9:45 - 10:15 AM
Sharpening your Competitive Edge: Bill R. Shelton, Partner, CommunityID, Buxton

10:15 - 10:45 AM
Using Incentives: Larry Cope, Executive Director, Gilroy EDC

10:45 - 11:30 AM
Serving Underserved Areas: D.B. Heusser, City Manger, Selma, CA

11:30 - 1:00 PM Lunch & Networking

1:00 - 1:45 PM
Overcoming Barriers to Entry: Kelsey Worthy, Community Services Director, San Pablo, CA

1:45 - 2:15 PM
Working to Make Locals Successful: Bill Cahill, Director/Assistant City Manager, Merced, CA and Mike Dozier, Community & Economic Development Director, Clovis, CA

2:15 - 2:45 PM
Marketing: Executing for Success
Q & A Style

REGISTRATION

Click here to complete registration form

HOTEL INFORMATION

Radisson Hotel & Conference Center

2233 Ventura St.

Fresno, California, United States 93721
Tel: +1-559-268-1000

Take advantage of special CALED rate

Discounted room rate is $84+tax/night. Mention that your reference is "CALED" in order to receive the discounted rate.