Retail Retention & Development Workshop

General Course Information
Agenda
Registration, Fees & Location

General Course Information
Retail development and retention is a hot topic for municipal leaders, and the reasons are apparent.  Retail increases sales and property tax revenues, adds permanent jobs and satisfies citizens desire to shop at home.  Understanding the needs of retailers helps you address those needs and retain them in your community.

CALED, SVEDA and Buxton have joined forces to help you gain competitive advantage by understanding the fundamentals and the next frontier in retail development.  This two-day conference gives you hands-on tools, techniques and know-how to effectively market your community to attract and retain retailers and restaurants.  You will hear from speakers from the retail side who actually work to select locations, as well as California community leaders who will share their best practices and how to convert strategies into actions that grow your retail sector.

Takeaways Include:
o    An understanding of the importance of relationships with brokers and site selectors
o    Effects incentives have on retail recruitment
o    Tips and techniques for retail development in underserved markets
o    What retailers are looking for from your community
o    Knowledge of the pros and cons of self-leasing
o    The value of developing an internal support team

*A Hospitality Reception will be sponsored by SVEDA on June 3, 2009 at the hotel in the Jefferson Courtyard Patio from 5:00 - 6:00pm.

Agenda for June 4, 2009 - Gaining a Competitive Advantage: Community Retail Development
8:00 - 8:30am Registration and Continental Breakfast in Woodside Room
8:30 - 8:40am Welcome CALED/Buxton
8:40 - 9:00am Retail Development: What to Expect
Lisa Hill, Vice President, CommunityID, Buxton
9:00 - 9:30am Overcoming Challenges: Reusing Vacant Retail Buildings
Bill Shelton, Partner, Community ID, Buxton
9:30 - 9:45am Break
9:45 - 10:15am Retail in Mixed-Use Developments
Steve Hopkins, President & CEO, Hopkins Real Estate Group
10:15 - 10:45am Downtown Retail Development
Rob White, Economic Development & Redevelopment Director, City of Livermore
10:45 - 11:30am Retailer's Perspective
Tommy Bahama Executive
11:30 - 1:00pm California Lunch Buffet inside Jefferson Courtyard
1:00 - 1:30pm A Community Model: Shopping Mall
Bill Shelton, Partner, CommunityID, Buxton
1:30 - 2:00pm Using Leakage/Surplus Analysis for Retail Retention and Expansion
Amy Wetzel, Senior Vice President, Buxton
2:00 - 2:30pm Underserved Markets: Confronting Barriers
Dan Meinert, Deputy City Manager, City of Dinuba
2:30 - 3:00pm Using Incentives for Retail Development
Bill Kelly, Interim City Manager, City of Yorba Linda
3:00 - 3:15pm Q&A
5:00 - 6:30pm Happy Hour Hosted by SVEDA and the City of Menlo Park off site at:
Left Bank Brasserie - French Restaurant
635 Santa Cruz Avenue
Menlo Park, CA 94025
(650) 473-6543

Agenda for June 5, 2009 - Retail 201: The Next Frontier
8:00 - 8:30am Registration and Continental Breakfast in Woodside Room
8:30 - 8:40am Welcome CALED/Buxton/SVEDA
8:40 - 9:00am Retail Program Prototypes and Strategy Plans
Moderator: Diana Barnhart, Economic Development Manager, City of Milpitas
David Johnson, Business Development Manager, City of Menlo Park
Kirk Heinrichs, Community Development Director, City of Campbell
9:00 - 10:15am Panel Discussion: Developing Strong Relationships with Brokers & Site Selectors
Moderator: Kelly Kline, Economic Development Manager, City of Cupertino
Nicole Hauscarriague, Director of Real Estate, Kimco Realty Corp.
Sandy Berry, Vice President, Cornish & Carey
James Chung, Vice President, Terranomics Retail Services
10:15 - 10:30am Break
10:30 - 11:30am Marketing Runway - Highlighting Examples of Low Cost Pieces and Campaigns that Yield High Results
11:30 - 1:00pm San Francisco Deli Lunch Buffet inside Jefferson Courtyard
1:00 - 1:30pm Windows of Opportunity: How to Make the Best of Vacant Storefronts and Temporary Leasing
Cherri Lakey, Principal, Two Fish Design
1:30 - 2:00pm The Pros and Cons of Self-Leasing
Ellis Berns, Economic Development Manager, City of Palo Alto
Sandy Russell, Economic Development Specialist, City of San Mateo
2:00 - 2:30pm Visitor Destination Campaign Case Study: Palo Alto
Susan Barnes, Economic Development Manager, City of Palo Alto
Anne Le Clair, President & CEO, San Mateo County/Silicon Valley CVB
2:30 - 3:00pm Panel Discussion: Developing Internal Support and Readiness
Alex Greenwood, Economic Development Manager, City of Concord
Suzi Blackman, CEO, Cupertino Chamber of Commerce
Connie Verceles, Economic Development Manager, City of Sunnyvale
3:00 - 3:15pm Q & A

Registration:
Please click here to register for this event.  If you have already registered for this event and would like to submit payment, please click here.

Registration Fees:
One Day Only:    
$105 Early-Bird Rate Extended until May 15, 2009
$145 Member Rate after May 15, 2009
$170 Non-Member Rate after May 15, 2009

Two Days:  
$199 Early-Bird Rate Extended until May 15, 2009
$250 Member Rate after May 15, 2009
$275 Non-Member Rate after May 15, 2009

Hotel Location:
Stanford Park Hotel
100 El Camino Real
Menlo Park, CA 94025
Local Phone Number: 650-322-1234
Toll Free Number: 866-241-2431
$139/night + tax
Group Code: "Retail Workshop"
Group Name: "Retail Workshop"

For general information or to sponsor this event, please contact My Kristy Nong at 916-448-8252, ext. 13.