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After enjoying a successful career in sales, Gurbax Sahota graduated
with honors from the University of California, Davis with a Bachelor’s
Degree in Communications and a minor in Organizational Studies. In her
senior year, as an intern with the California Association for Local Economic
Development (CALED), she learned first hand the value of economic development.
The experience of working with the economic development community compelled
her to come back to CALED some years later and help promote awareness
of what economic development is and why it is important.
Prior to returning to CALED, Gurbax served as the Educational Program
Manager and Office Business Manager for the California State Rural Health
Association
(CSRHA). She developed and managed programs aimed at educating rural
health
stakeholders on important issues affecting quality and access to better
health care. She also developed communication tools for use with these
workshops and as stand-alone resources. Among her notable accomplishments,
Gurbax organized CSRHA’s first
ever Rural Community’s Advocacy Day at the Capitol. She also coordinated
CSRHA’s legislative workshop series aimed at educating members
of the California Legislative Rural Caucus and their staff, government
representatives,
and rural leaders throughout the state on pressing rural health issues.
Gurbax is using her experience in association
leadership, knowledge of organizational studies, and her communications
background to support CALED’s
operations and to further our mission to help our members provide quality
economic development services to their communities. After working with
CALED staff and members of our Communications Committee to introduce
new
promotional pieces that raise the awareness of the value of economic
development and leading a successful membership development campaign,
she is now assisting in developing relationships with key constituents
and communicating with members to enhance CALED’s services and
continue to educate people about economic development and why it matters.
In her newest role as Executive Director for the California
Academy for Economic Development, she will focus on promoting entrepreneurship
and business growth by encouraging ED organizations to utilize
the Tools for Business Success
Program. She will also work with the Academy's
Board of Regents to create and implement a work program connecting post-secondary
institutions to economic developers in their areas.
Gurbax is devoted to helping others reach their goals through effective
communications and outreach programs. She believes in the importance
and need to collaborate and create meaningful partnerships to accomplish
the goal of creating healthy, wealthy communities. She currently serves
as the Basic Course Director for the California Keys to Successful Economic
Development Training, is an active member of IEDC’s Membership
Development Advisory Committee, sits on the TeamCalifornia Board
of Directors, and serves as the Assistant Secretary for the California
Enterprise Development Authority (CEDA). She is happy to be part of the
CALED team and a member of California’s
economic development network.
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