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2017 Conference Agenda

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CALED’s 37th Annual Conference Agenda (Sessions are subject to change)

Conference Breakout Session Tracks:

T&T: Tried and True-Economic Development Methods & Best Practices
L&S: Lead and Succeed-Professional Development to Take you to the Next Level
NG: Next Generation-Innovative economic development activities for the Next Generation in Economic Development
T: Tech-Learn how to use the Technical Tools for Site Development in California

TUESDAY, MARCH 21

March 21, 2017
12:30pm – 1:30pm

CALED’s Brownfield & Land Revitalization Committee Meeting

March 21, 2017
1:30pm – 2:00pm

California Enterprise Development Authority Board Meeting

March 21, 2017
2:00pm – 2:30pm

California Academy for Economic Development Regent Meeting

March 21, 2017
2:30pm – 3:30pm

California Association for Local Economic Development Board Meeting

March 21, 2017
4:00pm – 5:30pm

Moving Forward Welcome Listen as the five Mayors involved with the cutting-edge, Innovate 78 marketing initiative discuss how they position their communities for success and collaborate to bring their economic development message to a broader audience.

Kevin Ham, CALED Chair, City of Vista, Moderator

Sam Abed, Mayor, City of Escondido
Jim Desmond, Mayor, City of San Marcos
Matt Hall, Mayor, City of Carlsbad
Judy Ritter, Mayor, City of Vista
Jim Wood, Mayor, City of Oceanside

March 21, 2017
5:30pm – 7:30pm

Welcome Reception and CEDA 10 Year Anniversary Celebration Berkeley Ferryboat

WEDNESDAY, MARCH 22

March 22, 2017
8:30am – 9:00am

California’s Legislative Landscape Grab your breakfast and join us for a briefing on the current legislative landscape in CA, state legislation impacting economic development, and CALED’s legislative priorities. CALED’s Legislative Action Committee Chair, Aaron laurel will lead a conversation on the potential forces affecting California’s legislative agenda and what will guide our hand in the coming year. 

Aaron Laurel, Chair, CALED’s Legislative Action Committee & Economic and Housing Director, City of West Sacramento
Matthew Hargrove, Senior Vice President of Governmental Affairs, California Business Properties Association
Gurbax Sahota, President & CEO, CALED

March 22, 2017
9:15am – 10:15am

T&T: Capturing Investment by WOWing your Clients

Positive user experience can foster economic development. Discover tried and true ways you can improve the user experience for investors in your community. From web presence to occupancy permits, the client experience should be predictable, pleasurable, and profitable.

L&S: Innovate Like Apple: Disrupting Economic Development Through Leadership, Technology and Grit

Apple’s “Think Different” campaign in 1997 included the phrase: “The people who are crazy enough to think they can change the world are the ones who do.” As a result of innovators like Apple, communities and economic development organizations around the world today are scrambling to replicate that same type of spontaneous creativity, disruptiveness and leadership to drive success in their own pursuits. With a constant focus on cost-cutting, efficiency gains, and bureaucratic control, EDOs are feeling constant pressure to keep their communities in the spotlight, and economic developers can find themselves caught in an escalating battle to maintain their competitive edge. This session will delve into how EDO leaders can innovate like Apple.

NG: Practical Workforce Transformation Strategies for Economic Development

Communities’ long-term economic prospects and future depend heavily on their workforce – for attracting new businesses, retaining existing businesses, and building new businesses – yet EDOs have little funding, minimal authority, and few training frameworks for addressing their region’s workforce.  Attendees will learn of new tools, practical ideas, and best practices that bypass conventional hurdles and allow EDOs to serve as the key actors for transforming the workforce in their communities.

T: The Tools to Get the Job Done

Learn what Site Assembly tools are available to economic developers in California. This session will include discussions about TIF, Gatto Act, Brownfields programs, and others.

March 22, 2017
10:30am – 12:00pm

T&T: Making Entrepreneurship Easier: a Step-by-Step Guide to Building a Vibrant e-community

Entrepreneurs can create jobs and wealth for your community, how can you best support and engage with them? From startup weeks to successful exits, explore what you can do to build a better connected environment for your entrepreneurs…even if you only have an hour per week.

L&S: Managing EDOs

Managing a successful economic development organization takes more than understanding business. The session is intended to provide conference attendees with the latest management tools and best practices needed to build an effective organization focusing on performance management and outcome based measurers. The panel will also touch on planning strategies that engages elected officials, boards and stakeholders.

NG: California Universities: Your Economic Development Partner and Prosperity Driver

California universities are drivers of regional and statewide economic prosperity both through their contributions as anchor institutions and core activities related to talent development, research and innovation, and placemaking. This session will explore the breadth and scope of economic development and community engagement activities within the UC and CSU systems using specific examples from different regions of the state. Attendees will learn: 1. How universities engage in economic development activities and work in collaboration with their communities 2. How to work with universities to create, retain, and attract businesses, enhance the economic environment, and develop a strong workforce and 3. What trends are impacting economic and community engagement activities within California universities.

T: Meeting the Challenge: Layering CED Tools

In this session we will present a legal survey of tax increment financing tools and examine case studies to help you meet the challenges of layering financing subsidies for economic development.

March 22, 2017
12:30pm – 2:00pm

Doing Big Business in California Luncheon: This session will bring business decision-makers to the conference for a frank conversation on how economic developers can help businesses succeed in California. Representatives from WET Design and Everytable will speak to conference goers about their passion for doing business, overcoming obstacles, and what they most need from our professionals. Lunch is included with full-conference registration.

Carrie Rogers, Senior Vice President Business Assistance & Development, LAEDC Moderator
Sam Polk, Co-Founder and CEO, Everytable
Teresa Powell-Caldwell, Senior Vice President, WET

March 22, 2017
2:15pm – 3:15pm

T&T: Making Ag Part of Your Plan

Agricultural tourism, an alternative form of economic development for small farmers and growers. What could help make a successful agritourism industry in your community?—this session can help. Everyone knows that agriculture is an important part of the California economy but many economic developers overlook agricultural tourism as an alternative form of economic development for small farmers and growers. This session will discuss what can be done to nurture a successful agritourism industry in your community.

L&S: Using Personal Leadership to Motivate Your Team

Learn how to be a leader in your office even if you are not the final decision maker. This session will be an interactive discussion about how you can build trust, improve communication, and foster a sense of abundance within your team using your personal power. Attendees will learn quickly that it is not the title that makes a leader but rather the relationships they nurture.  

NG: Radical Inclusion: Create Public Buy-in around Sustainable Development

Hear best practices and actionable items that will lead to sustainable development from an award winning program out of Salinas, Calif. Topics will range from how to engage diverse communities in the planning process to tackling community challenges head-on. Attendees will learn: 1. Reasoning, relevance and step-by-step process for creating an Economic Development Element 2. Better understanding of the public participation process, importance of getting public buy-in from your diverse community and how to push the strategy forward 3. How to create a strategy that not only outlines goals, but actionable items that lead to sustainable development?

T: Revitalizing & Developing Infill Areas: A case study on West Sacramento

The session presents the City of West Sacramento’s revitalization plan for the 125-acre Pioneer Bluff riverfront property where industrial land uses date back 80 years.  The discussion will focus on business relocation, environmental assessment and cleanup, and infrastructure needs to maximize the property’s economic development.

March 22, 2017
3:30pm – 4:30pm

T&T: Talent Attraction and Retention Strategies that Work

Workforce attraction and retention has emerged as one of the most important strategic initiatives in economic development. This panel discusses how innovative marketing can be used to illustrate quality of life, job opportunities and professional development. Specific examples and storytelling techniques, and data offerings used to attract and retain talent will be provided.

L&S: Building Media Relationships

A healthy relationship with the press can benefit your community and economic development organization. Learn how promoting small economic successes can build lasting media rapport and celebrate the work you do on a daily basis.

NG: Increasing Competitiveness through Bilateral Regional Cooperation

This panel will explore the cross border regional level cooperation between San Diego and Tijuana as a case example of two regions working collaboratively to strengthen their regional competitiveness and connections. The panel will bring together key individuals from this partnership on both sides of the border to discuss their ongoing efforts to develop a fact base to identify strategic areas for increased bilateral exchange between the two regions in support of the cross-border economy. The panel will also explore how to create similar bilateral exchanges between other regions both domestically and internationally.

T: Global Climate Control Meets Local Economic Development

California’s newest clean air policy statutes (SB32/AB 179), intend to place  state as the  “Green Standard” of the world.  EIFDs and CRIAs are new tax increment vehicles that enable local government to achieve the California’s stringent Greenhouse Gas/energy efficiency standards. This session explores EIFDs and CRIAs as strategies to install infrastructure and P3 projects to accomplish economic development while helping your local economy comply with  the State’s sustainability mandates.

March 22, 2017
4:30pm – 5:30pm

Reception with Sponsors
4:30pm – 5:30pm

March 22, 2017
5:30pm – 8:30pm

CALED Culinary Crawl ($25): Join us as we crawl to three different venues which include light bites and one drink at each venue. You must register in advance for this event. We will meet and leave from the reception.

THURSDAY, MARCH 23

March 23, 2017
6:30am – 7:30am

CALED Fun Run ($15) Includes a T-shirt: Join us as we walk/jog/run 2-2.5 miles in San Diego. We will meet and leave from the lobby of the Wyndham Hotel.

March 23, 2017
9:00am – 10:00am

T&T: Regional Airports & Economic Development

There are big threats on the horizon that are particularly affecting smaller airports as more and more are losing service, ultimately impacting economic development in the local community.  The aviation field and economic development are mutually supportive—how can they be better linked?

L&S: Grant Writing 101: Get the Money & Stay in Compliance

Learn from successful economic developers how to write grant proposals that get funded and then learn the keys to compliance and leverage your grant for more funding in your community.

NG: Open for Business: Welcoming China

1.1 million Chinese visitors came to California in 2015, with that number expected to reach 1.5 million by 2018. This session identifies the opportunity for California communities and teaches you how to help your business roll out the red carpet for guests and capture tourism revenue.

T: From Application to Approval: The process and politics of getting a project to completion

You have five minutes to summarize years of work to city council members to vote in favor of a project. This interactive presentation will take the audience on a journey from the first preliminary application to project approval, through the eyes of a Developer partnered with City Staff.

March 23, 2017
10:15am – 11:45am

T&T: The Small Business Support Network: Partners and Resources for Boosting Small Biz

A knowledge of support systems for small businesses is essential for economic developers to assist this segment.  This session will provide an overview of various tools from employee training, SBDCs, business incubator space, and other business services that are available.

L&S: Create a Gameplan to Move Your Community Forward

Economic development strategies are the foundation of your work in a community. Learn from the experts how you can write and implement an economic development strategy and make sure a variety of public and private sector partners can collaborate to help ensure its success.

NG: Storefront Retail in a Digital World – Trips vs. Technology

The new world of retail is about generating trips from activities that can’t be done on the internet (food, exercise, medical, other), not sales per square foot; and today, developing trip-generating retail strategies should be a key component of every ED effort. This session will delve into experiential retail in a digital economy, demographic drivers and other trip generators that create a sense of place in today’s market, and will explore economic development strategies that enable public and private sectors to jointly accomplish this and be successful.

T: Beyond the basics – Using the EIFD Tool to Bring a Neighborhood Back to Life

This session will analyze the financing strategies available to revitalize an inner-city neighborhood bifurcated with a below grade freeway. These strategies will include forming an EIFD and a Mello-Roos Community Facilities District and combining the revenue streams under a single financing. As part of the financing analysis, we will discuss in detail how an overlay over the freeway would create a new green area which would unite the neighborhood and provide new taxable parcels on which to build revenue generating projects.

March 23, 2017
12:15pm – 1:15pm

Celebrating Success Luncheon: Celebrate with award winners and learn about the best of the best in California Economic Development. This session will include an update from the Governor’s Office of Business & Economic Development and the presentation of the prestigious Golden Bear Lifetime Achievement award. There will also be an update from Seth Isenberg with SelectUSA on how economic developers can promote FDI opportunities in their area. Lunch is included with full-conference registration.

March 23, 2017
1:30pm – 2:30pm

Trump, Trade, & Robots: What is the New Reality in Cross-Border Investment? Attend this rousing general session to learn about the changing face of imports, exports, and cross border investment opportunities in the Pacific Rim. You will hear about where to focus your attention to attain the greatest success and what is more hype than substance.

Attendees will also have the opportunity to win two registration to the World Forum for Foreign Direct Investment in Shanghai this May—a $4,000 value—if you ask the panelists the best question.

Speakers:
Adam Jones-Kelley, President, Conway, Inc.
Candice Park, Korea Direct Manager, CalAsian Chamber of Commerce
James Santa Maria, CEO, Santa Maria Group